Or, Bob Learns How to Publish an App

I just published my first app.

It’s called Adventure Weekends West,  and I’m dang proud of it. It covers all sorts of quick-escape adventures in California, Oregon, Washington, and British Columbia, with a Baja sojourn tossed in for a bonus. Every adventure has a brilliant write-up (heh), a slide show, videos, maps, and one-touch phone calling and web links. It’s great armchair reading, even if you don’t happen to be longing for a bit of recharging. That’s an allusion to my tagline:

We’re All Rechargeable

I gotta tell you—I loved the whole app process, from conception (hey, that’s always fun!) to execution to promotion.

Are you surprised to hear that from a guy who writes for national magazines?

Don’t be. I’m all about writers taking charge of their lives and careers. I love writing for magazines. But the app is mine. All mine. Well, I have a publisher—Sutro Media. It would have been mind-bogglingly difficult to do this app without their resources. They provided the content platform, but gave me a long leash to develop the app as I saw fit. Once completed, they armed me with marketing tools and put me amid very good company—their considerable travel-app library, 200 or so strong.

But a lot of the promotion is up to me, and I’m having a blast getting it out there.

I’ll be sharing herein what works and what doesn’t. And stay tuned for more take-charge-of-your-writing life adventures, including how you can publish an app.

Lots more coming.

Till then, go out and get recharged!