Freelance Writers: A Caution About Content Farms

Grammar Ranter Drops by eHow.com

If you’ve read my book Write Where the Money Is, you know I exhort caution when it comes to building up your clip file by submitting articles to blogs or so-called articles sites. I cite several reasons. Among them: Your submissions will almost certainly go through unedited. Ergo, your goofs and gaffes will remain exposed to the world for eternity.

Think about it. Your blab, your unsupported assertions, your dangling modifiers, your sentences you meant to delete in favor of revisions but forgot to in your haste to hit that submit button…all live on to plague your legacy.

You would, of course, carefully omit gaffe-rife pieces from your clip files, but editors and/or future employers with access to a search engine, heh, might very well google your name and dredge them up anyway.

The learning here: Edit yourself like your career depends on it. And if you don’t trust your own editing, find someone you can trust and sic them on your copy.

Sadly, the same advice holds true should you decide to submit to sites known as content mills or content farms—some of which purport to edit their writers.

I’ve generally been dismissive of the whole genre because their payment rates for freelance writing are so paltry compared to what I’m accustomed to making as a freelance writer for national magazines.

But I’ll concede that for an inexperienced writer looking to bring in a few extra bucks (very few) working from home, content mills can serve a purpose. It’s something we’ll explore further in other posts.

For now, let’s stick to your clip file.

For fun, I went to a site that claims to copyedit its writers: eHow.com.

EHow’s parent, Demand Studios, touts on its homepage: “We rely on our world-class copyediting team to ensure every article we publish is of the highest quality.”

So far so good.

Then I searched eHow for a topic I know something about: earning money as a freelance writer. I swear, I chose the two articles I quote utterly at random from the search results. I virtually closed my eyes and clicked. And read…

“As a freelance writer, you are probably contently making a certain amount of money each week. Now, wouldn’t it be nice to make more money from freelance writing this week and every week after that. For many writers, this seems like a dream that will not come true. These freelance writers tell themselves that there is now way that they can make more money from freelance writing.”

Now, this writer might have had some valid points to make, but her copy editor did her no favors by allowing glaring mistakes in three of the first four sentences: the misspelling of “contentedly,” a missing question mark, and “now way” instead of “no way.” All in an article about writing. Plus note the drumbeat repetition of “freelance writer.” Shoot me if my concern for SEO ever leads me that far down Keyword Alley.

Here’s an excerpt from the second piece:

“Write proper!

“Just like when you were in English class in school, capitalize what needs to be, add a period at the end of your sentence. Make sure your article flows and makes sense!”

Apparently eHow’s copy editors have an extreme tolerance for exclamation points! And a willingness to join independent clauses with a comma! But hey, who cares, so long as your article flows and makes sense!

Unless you write and edit really, really well, don’t count on your content-mill articles to become portfolio showpieces when you try to graduate to markets that pay well. Their demands will be far greater than, well, Demand’s.

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{ 3 comments… read them below or add one }

Mary Lou March 3, 2010 at 12:03 pm

Robert you make some valid points and thank you for the heads up. It’s a great reminder that enough editing can never be overkill.

Terri Hunter May 4, 2010 at 9:10 am

As a high school language arts teacher, I fight the good grammar fight with my students on a daily basis. They see no need to even capitalize properly if it takes one extra key stroke, let alone put in a new paragraph.
Their defense? Who cares? Nobody really cares! (Sorry for the overuse of the exclamation point.) And, they have something of a vallid point: who really cares about good grammar and proper sentence structure except us stodgy old codgers? Most young people reading the above paragraphs would have no clue that there is anything wrong, no matter how many times I have explained independent clauses, and run-on and comma-splice sentences.
That’s how they write to each other. They regard “sentence flow” as something they know when they see, not as an actual editing skill. They don’t know beautiful language from ugly language, and they don’t care, as long as they get the basic message being conveyed back and forth in SMS. Beauty is in the movies, not in words, and as long as movie dialogue contains some catchy phrasings totaling less than 140 characters which they can mimic to sound cool, their aesthetic sensibilities are satiated.
Where are the people who long for beautiful language? Who hear the music? And, I dare say, they, if they still exist, as with all artists, are not the ones necessarily commercially successful. The eHow editors don’t care what their content looks like as long as the advertisers keep the revenue coming. They don’t know a comma splice when they see one either. It is a hard to get students to care about the proprieties of the English language when the adults with the money don’t care. Why should they? How’s that for grammar rant?

Robert Earle Howells May 4, 2010 at 9:41 am

I’m often surprised at how many people DO care, Terri. But you might be right—maybe we’re a bunch of stodgy codgers.

Anyway, I’m glad we have teachers like you who care. Introducing your students to great language will get some of them to care about good writing. As for getting them to care about grammar, I wonder if ANY teachers are succeeding. My guess is that it has to start early, before they get corrupted by cell-phone baby talk.

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